The Creative Services Manager works with MarCom teams and subject matter experts (SMEs) to create high-quality, customer-facing, technical and marketing visual content for all marketing channels. Lead and manage the Art Directors and Graphic Designers; ensure that the proper systems, processes, and equipment are in place to create industry-leading visual content that adheres to brand standards and reinforces Schlumberger’s position as the market leader.
He/She reports to the Marketing Communication Manager. Art Directors and Graphic Designers report into this position. He/She works closely with MarCom Managers and their teams, Editorial Services Manager, Customer Engagement Team, Digital Marketing Team, Tradeshow and Event Team, Media Relations Team, Multimedia Team, and the Corporate Communications Team.
Roles and Responsibilities:
1.1. Review and approve drafts of external digital and print collateral and communications, including products and services pages on slb.com, case studies, tech reports, product sheets, brochures, social media campaigns, e-mails, animations, and trade show content.
1.2. Ensure content follows the guidelines set forth in the style and brand guides to maintain consistency and quality in Schlumberger publications, safeguard the Schlumberger brand, and protect Schlumberger intellectual property, as outlined in the Communications Handbook and the Identity Guidelines and Graphic Standards.
1.3. Provide content strategy for new and existing technology campaigns to increase website traffic and generate leads.
1.4. Attend Editorial Review Board meetings to provide feedback as necessary on current MarCom projects.
2.1. Manage multiple content creation projects from concept to distribution of final content.
2.2. Assign creative work to Art Directors and Graphic Designers based on skill set and strengths required for each project.
2.3. Meet with MarCom Managers and Editorial Services Manager to discuss new campaigns or creative content and to determine current and future workload based on the various teams' needs.
3.1. Ensure all new content uploaded by the Creative Services Team in Sitecore
for slb.com adheres to standards and guidelines for consistency, branding, and messaging.
3.2 Coordinate additional training in Sitecore as needed.
4.1. Lead, manage, and develop the Creative Services Team.
4.1.1. Maintain personnel plan with training, development, and succession.
4.1.2. Manage self and reports, as per the SLP-3 process.
4.1.3. Provide career development opportunities for Creative Services Team by identifying areas of potential growth.
4.1.4. Create career path scenarios for Creative Services Team to advance their career within the Marketing Communications team and beyond.
4.2. Develop Creative Services Team skills through training in new trends and content marketing opportunities for web, social media, storytelling, and thought leadership content.
4.3. Mentor designers, monitoring and guiding their efforts. Inspire creativity and innovative thinking with a focus on the final objective—creating thoughtful, engaging content and marketing campaigns.
4.4. Mentor Creative Team to repurpose and repackage existing and new content into engaging content pieces.
4.4. Mentor and help guide the development of Designers’ marketing knowledge. Attend/support all MarCom team training.
4.5. Hire additional designers, as per required based on resource requirements.
4.5.1. Review qualifications of potential candidates to interview.
4.5.2. Conduct interviews and analyze candidates based upon their educational qualification, experience, and area of expertise.
4.5.3. Select designers and assist HR from identifying new resources through to the onboarding process.
Schlumberger is an equal employment opportunity employer. Qualified applicants are considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or other characteristics protected by law.
Schlumberger is a VEVRAA Federal Contractor—priority referral Protected Veterans requested.